Hello! I'm Asia
I design and create beautiful digital experiences
with a heart.
Interior designer turned User Experience designer based in Singapore.
Passionate about the importance of design thinking in solving real-world problems, and believes that products designed better can bring joyful experiences.
Hubble Connected - Roo Mobile App
Integration of software and hardware products - Redesigning the overall user experience of the prenatal feature within the Hubble Connected app for a seamless end to end experience
AirAsia Search Travel Widget
Mobile App and Website Integration -Redesigning the search widget of AirAsia's mobile app and website through extensive usability testing and series of user interviews. The aim is to convert shoppers to bookers that would provide the product a higher conversion rate for SEA market.
Social City Mobile App
Social Community Mobile App -Designing an intuitive and easy to use app that aims to build an online community through social, networking and dating meetups
Prestige Watch Website
Solo Case Study -To present a new and improved user journey and interface for the luxury watch website of Prestige. The case study hopes to establish and create a separate web platform curated specifically about luxury watch that still sits within the Prestige website since Burda has a lot of watch advertisers on their print magazine and would like to transition their concepts into digital platforms.
“The design is not just what it looks like and feels like.
The design is how it works”
